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4 Ways to Drive More Traffic to Your Website

posted by: Scott Williford
on 03 December 2014

If you’re like us you’ve spent a lot of time and money building your website. And now you feel like all that effort was like putting a billboard on a dirt road. In this video blog, we’re going to cover 4 basic techniques that will help you drive more traffic to your website.

  1. Use SEO best practices. Reports state that up to 64% of all website traffic comes from organic search. So be sure to follow the best practices for keywords, sitemaps, meta tags, rich snippets, etc. Honestly, you may want to call in an expert.
  2. Use video content. Video is one of the best ways to increase your search results. I know, you’d expect us to say that but it’s true. But be careful how you embed them into your site so you know they are seen by search engines.
  3. Don’t forget about social media. If you haven’t figured it out social media is here to stay. Make sure your new site is easily shareable and be sure to share it often and ask your friends to share it.
  4. Lastly, leverage email and blogs. Include your web address in your email signatures, seems simple but it works. Also, push your blog content out via email blasts.

If you’re content is useful, people will come to check it out. Bottom-line is don’t expect anyone to drive by if they can’t find you on the map or you don’t tell them where to find you Below we’ve compile a longer list of traffic driving tips and techniques. Be sure to share some of your ideas in the comments. While you are here, check out our new site.

Now for some additional tips from various sources. From Forbes online’s 39 Actionable Ideas For Driving Traffic To Your Website

  • Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers.
  • Join a blogging community like ProBlogger or CopyBlogger – This is a great way to network with other bloggers, and to cross-promote each other’s content.
  • Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.

Fast Company offered some great social media tips: 14 Tips How Social Media Can Drive More Traffic To Your Website. Here is a sample:

  • Higher Engagement for Better Traffic – Engaging with your followers is a MUST. Take some time every day or every week to respond to mentions and comments. Be sure to leave some comments and create some mentions of your own as well. You’ll notice a big difference in customer opinion in a very short time.
  • Searches for Reviews - Include sections for reviews on your social media to boost the number of searches that lead directly to you. Third-party sites have their places, but you really want customers to get the news directly from you.
  • Ranking by Keywords - Make sure the most important search terms show up in your profiles for your social media accounts.

For you WordPress users here is a great article from WPmudev: Increase Traffic to Your Site With These Tried and Tested Blogging Tips. And another good list from Fast Company: 9 Tips For Boosting Your Website Traffic And Leads.  Be sure to leave us some feedback below.

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